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Cecilia Rodríguez for Laura Biagiotti Parfums Laura Biagiotti Parfums is pleased to present an exclusive collaboration with Cecilia Rodríguez , icon of elegance and contemporary style, followed by millions of fans. Already known for her participation in Laura Biagiotti’s fashion shows as an exclusive guest, Cecilia now becomes the protagonist of our Christmas campaign, bringing her unique charm unique in a series of exciting shots alongside our brand’s iconic fragrances: Roma and Roma Fiori Bianchi . In this collaboration, dedicated to the holiday gifting season, Cecilia interprets our holiday spirit , adding a touch of elegance and magic to the most special moments of the year. Thank you, Cecilia , for choosing to share with us a Christmas of elegance and timeless charm. Rebecca Mir at Palazzo Brancaccio: the magic of Christmas by Laura Biagiotti Parfums A meeting between dream and reality: the innate elegance of Rebecca Mir , former ambassador of Laura Biagiotti Parfums, joins the majesty of Palazzo Brancaccio , in the heart of Rome, to celebrate the most magical season of the year. Protagonist of the #CineRoma project, Rebecca had an unforgettable experience among the charms of one of the capital’s most prestigious locations. Here, history and modernity intertwine, offering a tale of pure beauty that pays homage to the art, culture and romance of the Eternal City. Rebecca interprets the spirit of the festivities with grace and style, enveloped in the magic of the Laura Biagiotti fragrances, to celebrate the pleasure of giving emotions. Don’t miss every detail of this collaboration : follow the Instagram profile of Laura Biagiotti Parfums and that of Rebecca Mir to immerse yourself in the beauty of our Christmas!

The talented Rebecca Mir, German model and TV host, participates in the #CINEROMA project representing Laura Biagiotti Parfums fragrances with her innate elegance. To stay up to date, follow this collaboration on the Instagram profile Laura Biagiotti Parfums and on the profile of Rebecca Mir. Welcome Rebecca to the Laura Biagiotti Parfums family!

A new project dedicated to the Eternal City and the iconic fragrances Roma and Roma Uomo. The talents will explore the evocative places in Rome that have helped make the sets of world-renowned directors such as Anthony Minghella, Paolo Sorrentino, Ron Howard, and Woody Allen magical. During the following months, they will have the opportunity to discover and bring to life some iconic scenes from the greatest movies in history, shot right in the Italian capital city. To stay informed about this marvelous cinematic journey, follow the Laura Biagiotti Parfums Instagram profile and Alena Gerber , Celine Bethmann , and Andrej Mangold profiles.

On the occasion of the Ryder Cup, the famous golf tournament held this year at the Marco Simone Golf & Country Club from September 29 to October 1, Laura Biagiotti Parfums chooses Francesco Arca as the new ambassador of the Roma Uomo and Roma Uomo Green Swing fragrances. The Italian actor is the main character of a special photo shoot inspired by golf and produced right at the Marco Simone; with his magnetic gaze, he interprets the timeless sensuality of Roma Uomo and the elegant yet sporty attitude of Roma Uomo Green Swing.

With her natural elegance and passion for fashion, Marina perfectly represents the spirit of Roma, a classic contemporary scent inspired by the beauty and culture of the eternal city. Welcome to the Laura Biagiotti Parfums family, Marina!

Gold, the oldest precious metal, is a symbol of light and eternity, luxury and happiness. Forever Gold For Her – the new flanker of Forever, the fragrance by Laura Biagiotti dedicated to women’s infinite capacity to love – possesses the captivating sensuality of a ray of sun on the skin. An elegant olfactory score enclosed in an iconic gold bottle that evokes the symbol of infinity. Laura Chiatti, former testimonial of Forever and Forever Touche d’Argent , is now also the face of the new Forever Gold For Her. This time, the actress is depicted in a refined gold dress that perfectly represents the ‘explosive’ power of femininity. FOREVER GOLD FOR HER The fragrance of light dedicated to women’s infinite capacity to love. Discover more

Milan, May 26, 2021 – Last night, during the annual Accademia del Profumo awards ceremony, the jury of the renowned competition awarded Roma Uomo Green Swing as “Best Men’s Olfactive Creation.” The event was also virtual and open to the public. The announcement of the winners was made for the first time as a short film inspired by Italian comedy: “Profumo di Premio” [The Scent of Awards] was transmitted as a preview last night on the Facebook and YouTube channels of Accademia del Profumo. The short film tells the story of the union between Perfume and Cinema, a main theme of the Accademia del Profumo cultural projects for 2022. Its protagonists of the world of fragrances were the perfumes that won in their categories, including Roma Uomo Green Swing by Laura Biagiotti. This victory, in the category dedicated to the best olfactive creations, reflects Angelini Beauty’s mission and values, and demonstrates the company’s commitment, creativity and passion in the design of its products. Roma Uomo Green Swing is the fragrance that Laura Biagiotti dedicates to an active lifestyle: the new frontier of masculine elegance. Discover more

Rome, 27 February 2022 – Laura Chiatti, the face for Laura Biagiotti Forever fragrance, was the special guest at the presentation of the Laura Biagiotti Fall-Winter 2022/23 collection. The dazzling Italian actress wore a red silk taffeta dress with draped sweetheart bodice and wide slit skirt, as well as the fragrance she is the global face of Laura Biagiotti Forever , which expresses women’s infinite lovingness. The Eau de Parfum comes in a bottle shaped like a vertical symbol of infinity and belongs to the family of florals, chypre, and gourmand, with strong and conspicuous top notes such as Italian bergamot, vibrant heart such as lily-of-the-valley, violet, pralines and tuberose, and base notes as unchanging and reliable as a woman’s love. With “The Energy of Beauty” collection, Laura Biagiotti has staged the Energy of Beauty in motion in a fascinating and evocative location, the Centrale Montemartini, which is currently one of the most original museums in Rome. LAURA CHIATTI Testimonial of the Laura Biagiotti Forever fragrance.

Rome, 13th September 2021 – Laura Chiatti, the face of the Laura Biagiotti fragrances Forever e Forever Touche d’Argent , participated in the Spring Summer 2022 fashion show Reinventing the Universe by Laura Biagiotti, held in the splendid setting of the MAXXI – National Museum of 21st Century Arts. The beautiful Italian actress wore a splendid pink jacquard silk jumpsuit with a pinstripe-like micro logo motif and the Laura Biagiotti Forever fragrance , of which she is the worldwide testimonial, that expresses women’s infinite capacity to love. Laura Biagiotti chose to present the collection at Maxxi, a temple of modernity, where the exhibition Casa Balla: dalla casa all’universo e ritorno [Balla House: from the home to the universe and back] is currently being shown. A journey through art with its tempo perfectly punctuated by fashion, it is almost a movement in unison that enhances the pace of changing beauty, where intuition and imagination become an important part of dressing creatively. The exhibition, of which Laura Biagiotti is the sponsor, presents a substantial body of works from the private collection of Laura and Lavinia Biagiotti Cigna and the Biagiotti Cigna Foundation, and will be open until November 21, 2021. LAURA CHIATTI the testimonial of the Laura Biagiotti fragrances Forever and Forever Touche d’Argent.

Biagiotti Group is pleased to announce that Italian Prime Minister Mario Draghi gifted Roma, the fragrance by Laura Biagiotti, to world leaders as Italy’s official present at the G7 of Carbis Bay in Cornwall, accompanied by a note:“See you in ROME at the G20 on October 30-31.” The iconic Biagiotti fragrance, a product of Italian excellence that is considered a great classic on the international perfume scene, is entirely produced in Italy. Biagiotti Group is deeply grateful and proud to have been able to offer a drop of Italianity to the world leaders of the G7.