Brand

Laura Biagiotti is one of the biggest names of Italian fashion. Laura Biagiotti’s interest in fashion started in the 60s/Sixties when she followed the path of her mother, Delia Soldaini Biagiotti, founder of an atelier.
Laura Biagiotti is known worldwide for the extraordinary quality of her clothings: the New York Times defined her as “The Queen of Cashmere” because of her love for this precious yarn, which she has used starting from her first collection, with a different and cultured approach that involved the material into a new fashion dimension.

In 1997 Lavinia Biagiotti Cigna, daughter of the “Lady of the Italian fashion”, entered the group and became its CEO in 2017. The Biagiotti Group is still well known worldwide because of its collections, its perfumes, its patronage activity and its sustainable approach, by using natural materials since the beginning.

Lavinia Biagiotti Cigna has shared with her mother the passion for art and its influence in fashion, through the research and introduction of quotes into the collections and especially through several patronage activities as, for example, the sponsorship of the Piccolo Teatro in Milan (exclusive runway location for the Biagiotti collections since 1998) or important restoration work done in partnership with Laura Biagiotti Parfums.