Laura Biagiotti: Italian Fashion Icon
Laura Biagiotti is a symbol of Italian fashion, internationally known for the timeless quality and elegance of her creations. Her journey in the fashion world began in the 1960s, inspired by her mother, Delia Soldaini Biagiotti, founder of a prestigious atelier in Rome.
Nicknamed by The New York Times 'The Queen of Cashmere,' Laura revolutionized the use of cashmere, transforming it from a classic material to the star of the runway.
Laura Biagiotti
In 1997, Lavinia Biagiotti Cigna, Laura’s daughter, joined the Group, continuing the brand’s values and vision. In 2017, Lavinia became CEO, leading the Biagiotti Group toward new global challenges, with sustainability and a preference for natural materials at its core, pillars of the company philosophy from the very beginning.
Fashion and Patronage: a continuous dialogue with art.
Laura Biagiotti’s fashion has always been intertwined with art. This passion is reflected in her collections, enriched by artistic references, and in numerous cultural projects, including the exclusive sponsorship of fashion shows at the Piccolo Teatro of Milan since 1998, and important art restorations carried out with Laura Biagiotti Parfums, testaments to her commitment to protecting the cultural heritage of the Eternal City.
Today, the brand continues to be synonymous with Italian excellence, celebrating a legacy of elegance, innovation and love for art.